Google Doodle, USA vs. Ghana

The Inbox Diaries is a series designed to help busy entrepreneurs keep up with all the latest news in small business, marketing, and social media. I’m scouring my inbox every day for interesting tidbits – so you don’t have to.

This Week’s Stories:

The Atlantic Wants You To Go #Tabless
In a tongue-in-cheek video that serves as a public service announcement about multi-tasking, The Atlantic’s senior editor James Hamblin, MD, implores you to join the #TablessThursday movement. Saying that “single-taking is the new multi-tasking,” Hamblin takes a look at how our tendency to leave dozens of browser tabs open while we work is ruining our ability to actually DO work. Interspersed throughout the comical interview are a few hard facts about focus and productivity: READ MORE

Google plus 3rd birthday banner

Since its inception in 2011, there has been a lot of chatter surrounding the sustainability of the Google+ platform; especially in the shadow of the older social network, Facebook. While there have been more critics than cheerleaders, we have always believed it is important to know a bit about every social platform, figure out if it is right for your business, and be a wizard on the ones you pursue.

Today we’re recognizing the 3rd birthday of Google+ (June 28, 2014) with a look back in time. So Happy Birthday, Google+, let’s compare then (2011) and now (2014) and see what you have given us over the last three years! READ MORE

How to become a Google Plus Wizard

Do you ever feel that nagging sense that you’re forgetting to do something important? Something that could really benefit your business and your own personal brand, if only you could remember what it was? Psst…that thing you keep forgetting to do is learn how to use Google Plus effectively.

For all of it’s brilliant functionality, attractive design, and good market awareness, Google Plus has still not achieved the social media superstar status it probably should have. Why? There are lots of theories, but one that I find compelling is that people are simply burned out on learning new social platform rules. This theory leaves out the industry experts and savvy social users who seamlessly adopt new tech. It more explains the masses who, having dedicated themselves to learning the ins and outs of Facebook for so long, simply can’t bring themselves to learn the new rules and subtle intricacies of another sophisticated platform. READ MORE

Google_New

Today’s post is for anybody who has ever looked at their Google search results and wondered, “Now why does that guy have his picture beside his content and I don’t?”

The answer is, that guy has successfully set up Google Authorship for the content he shares online. In a nutshell, Google Authorship is a way for people searching for content to immediately see who wrote an article, identifying them by their name a photo.

If you have a blog and are consistently creating posts as part of your content marketing strategy, you have a huge opportunity to do something relatively simple that can have big benefits for you and your small business. What kind of benefits, you ask? READ MORE

Throughout the month of March on the Webs blog, we’ve been talking about the tools small business owners need to succeed. From email marketing to promotional materials to ecommerce tools, we’ve covered a lot of ground.

Below you’ll find a quick reference guide to the kinds of tools every small business owner should have in their toolkit, along with some examples in each category to get you thinking. If you have other suggestions of great tools you find helpful, please share them in the comments below or on our Webs Facebook Page! READ MORE

The beginning articles in this series focused on SEO Basics and the Benefits of SEO. In the first article, I stated that for some, SEO has caused a lot of confusion and frustration. This confusion and frustration is the result of an overwhelming amount of misinformation and the perpetuation of outdated SEO practices.

As of writing this article, Google returns over 35,000,000 search engine results for the keyword search, SEO. With so much written about the subject, it can be hard to distinguish fact from fiction. So, today we’re going to do some SEO myth busting and finally lay to rest some of the most common myths circulating. READ MORE

In honor of Google’s 14th birthday last week the company launched a new initiative that celebrate their more important core value — innovation.

The new microsite — Google for Entrepreneurs – collects tools, resources, partnerships, and programs that support the spirit of entrepreneurship and address the needs of startups in the marketplace.

The Global Entrepreneurship Monitor reported earlier this year that at that time there were nearly 400 million entrepreneurs in 54 countries around the world. Are you among them? READ MORE

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