Examples of clever 404 Errors

Have you ever been browsing the internet and reached a page screaming, “404 Error Page!” and been afraid you had done something terribly wrong to harm your browser and/or computer?

Have no fear! We have all been there.

Good news is that is completely normal for a user to come across a 404 error page, and for your small business website to return one.  Because in the definition of a 404 Error Page (or HTTP 404 for our more technical audience) it describes the error as a web page that simply could not be found when attempting to follow a broken or dead link (or one that you’ve typed in incorrectly).

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It’s hard to overstate the importance of Google for small businesses. While big brands are using their big budgets on flashy advertising strategies, Google provides an avenue for the underdogs to get their content out there by optimizing their sites for organic search. It doesn’t matter how big your budget is if your site isn’t coming up in your customers’ Google searches!

Google offers a number of helpful tools to help small business owners turn their sites into well-oiled traffic machines. Two we’d like to recommend that you look into are:

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