Penguin and Panda

If you are a small business owner who finds Google alliterative algorithms Penguin and Panda to be intimidating territory, you’re not alone. You have enough on your hands with running a business and maintaining a website without having to decipher what each Google algorithm update means for your marketing and SEO strategy.

While it’s certainly possible to make a full-time career out of the analysis of these search engine rank determiners, it’s also possible to break it down into manageable and actionable bites. Let’s start with some clarifications:


Google Webmaster Central Blog Screenshot

While Google changes their algorithm and rules often (almost as much as Facebook), there was a recent change to the search engine that can be beneficial for your small business – so heads up!

The Next Web announced last week that Google is making site-specific search more prominent on search engine results pages (SERPs).

What does this mean?

Formerly on Google you could search specifically through the pages of one site ( by using search tips and tricks provided by Google.



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