Project Loon

In the most recent Google I/O Conference a lot of new and exciting technology was announced to be hitting the internets in the coming months. One particular piece of tech that was touched on, and is of particular interest to all of us in the website world, was Project Loon.

Why Project Loon?
Everyday, digital marketers take advantage of their opportunity to reach a wide audience of people with the power of the internet. But did you know that two-thirds of the world’s population does not have Internet access? By taking interest and understanding Project Loon, you will see how the innovative minds over at Google are trying to close that gap of unconnected people.

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Google Plus Infographic

As with any social network, the answer to the perennial question of what to post on Google+ depends entirely on your social media goals.

If you saw Pagemodo’s Posting Playbook infographic a few months ago, you know the rules for what to post on Facebook and Twitter depending on your business goals. If you’re curious how to similarly strategize your Google+ posting practices, CircleCount and Digital Information World have some answers in the form of the infographic below.

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Google plus 3rd birthday banner

Since its inception in 2011, there has been a lot of chatter surrounding the sustainability of the Google+ platform; especially in the shadow of the older social network, Facebook. While there have been more critics than cheerleaders, we have always believed it is important to know a bit about every social platform, figure out if it is right for your business, and be a wizard on the ones you pursue.

Today we’re recognizing the 3rd birthday of Google+ (June 28, 2014) with a look back in time. So Happy Birthday, Google+, let’s compare then (2011) and now (2014) and see what you have given us over the last three years!

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How to become a Google Plus Wizard

Do you ever feel that nagging sense that you’re forgetting to do something important? Something that could really benefit your business and your own personal brand, if only you could remember what it was? Psst…that thing you keep forgetting to do is learn how to use Google Plus effectively.

For all of it’s brilliant functionality, attractive design, and good market awareness, Google Plus has still not achieved the social media superstar status it probably should have. Why? There are lots of theories, but one that I find compelling is that people are simply burned out on learning new social platform rules. This theory leaves out the industry experts and savvy social users who seamlessly adopt new tech. It more explains the masses who, having dedicated themselves to learning the ins and outs of Facebook for so long, simply can’t bring themselves to learn the new rules and subtle intricacies of another sophisticated platform.

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Google_New

Today’s post is for anybody who has ever looked at their Google search results and wondered, “Now why does that guy have his picture beside his content and I don’t?”

The answer is, that guy has successfully set up Google Authorship for the content he shares online. In a nutshell, Google Authorship is a way for people searching for content to immediately see who wrote an article, identifying them by their name a photo.

If you have a blog and are consistently creating posts as part of your content marketing strategy, you have a huge opportunity to do something relatively simple that can have big benefits for you and your small business. What kind of benefits, you ask?

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During the month of September here on the Webs blog, we’re going to be talking about leveraging local marketing opportunities for your small business.

We’ll kick things off today (and Friday) with one of the single most important things you can do if you are the owner of a brick-and-mortar operation: setting your company up on Google Places For Business.

Points of Clarification:
Before we start talking about how to get the most out of your business’ Google presence, we need to clarify few things. Since Google itself is an ever-evolving landscape, they sometimes end up with products that are just similar enough that they are easily confused.

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When it comes to creating community around your small business, there are lots of different routes to take. We’ve talked about creating community with offline efforts, in-kind donations, and rewards programs. Today we’re going to talk about creating a literal community using established social media tools.

There are three major providers of social media communities: Facebook, Google+, and LinkedIn. Because we are talking about communities with a business and marketing focus, we’re going to exclude Facebook for today, since you have to join or create a group from a personal profile instead of business page on this platform.

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