It’s hard to overstate the importance of Google for small businesses. While big brands are using their big budgets on flashy advertising strategies, Google provides an avenue for the underdogs to get their content out there by optimizing their sites for organic search. It doesn’t matter how big your budget is if your site isn’t coming up in your customers’ Google searches!

Google offers a number of helpful tools to help small business owners turn their sites into well-oiled traffic machines. Two we’d like to recommend that you look into are:

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Our series on How To Make a Website has come to an end, so it’s time for our next topic. Being that it’s February, it seems only appropriate that we take some time to talk about those three little words…

No, not those three little words. We’re talking about Search Engine Optimization, people. To help you navigate this important and tricky topic, we have guest blogger and Webs’ resident search marketing expert, Collin Tate.

An Introduction to SEO

There are few topics that have caused as much confusion, frustration and curiosity as Search Engine Optimization (SEO). Whether you’re a professional writer, passionate blogger, seed-stage startup or established business, SEO is critical to your online success.

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