How to become a Google Plus Wizard

Do you ever feel that nagging sense that you’re forgetting to do something important? Something that could really benefit your business and your own personal brand, if only you could remember what it was? Psst…that thing you keep forgetting to do is learn how to use Google Plus effectively.

For all of it’s brilliant functionality, attractive design, and good market awareness, Google Plus has still not achieved the social media superstar status it probably should have. Why? There are lots of theories, but one that I find compelling is that people are simply burned out on learning new social platform rules. This theory leaves out the industry experts and savvy social users who seamlessly adopt new tech. It more explains the masses who, having dedicated themselves to learning the ins and outs of Facebook for so long, simply can’t bring themselves to learn the new rules and subtle intricacies of another sophisticated platform.

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Today’s post is for anybody who has ever looked at their Google search results and wondered, “Now why does that guy have his picture beside his content and I don’t?”

The answer is, that guy has successfully set up Google Authorship for the content he shares online. In a nutshell, Google Authorship is a way for people searching for content to immediately see who wrote an article, identifying them by their name a photo.

If you have a blog and are consistently creating posts as part of your content marketing strategy, you have a huge opportunity to do something relatively simple that can have big benefits for you and your small business. What kind of benefits, you ask?

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