It’s hard to overstate the importance of Google for small businesses. While big brands are using their big budgets on flashy advertising strategies, Google provides an avenue for the underdogs to get their content out there by optimizing their sites for organic search. It doesn’t matter how big your budget is if your site isn’t coming up in your customers’ Google searches!
Google offers a number of helpful tools to help small business owners turn their sites into well-oiled traffic machines. Two we’d like to recommend that you look into are: