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Google recently announced AdWords Express: a simpler way for small businesses to advertise in search results. AdWords Express promises to help you find valuable new customers, even if you only have a small budget. Is it a good fit to grow your business? How can you get the most from search advertising? Let’s take a look.

Why advertise on search engines?

Search engine advertising is one of the most efficient ways to grow your business. If you mail out postcards or buy a radio ad, you pay to reach a certain size of audience. But the majority of that audience doesn’t need what you’re offering, or isn’t looking for it right now. You pay whether or not a single person actually considers your business.

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Have you been looking for a new strategy to add to your marketing plan? If you feel like you’ve already maximized your free options (SEO, social media posting, etc.) it might be time to consider venturing into paid promotions.

Ryan Bowman, a Certified Adwords Professional, recently said in a post on the subject:

 “Many small businesses shy away from trying Pay Per Click (PPC) advertising because it can be expensive. It could be a costly mistake NOT to try it because you may be missing out on a potential cash cow.”

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On Wednesday of this week, we talked about Google Places for Business and how your small business can benefit from starting or claiming a local Google+ page (and how that’s different from a social Google+ page you might already have).

Today we’re going to look at another aspect of Google Places for Business. The first step to successful local marketing with Google is setting up all of the free features available to you through Google Places for Business. These are the items we covered in Wednesday’s post, such as setting up your page and providing accurate information that will allow customers to find you, learn about you, and connect with you through ratings and reviews.

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