Washivore Header

In honor of National Small Business Week, we’re taking a look at a Webs user website that highlights a whole industry of small business owners that most people don’t think about interacting with, but who touch our lives every day: farmers!

Washivore.org is a hub for all things farming in Washington State. Their well-branded, professional website has a lot going for it, but it succeeds in three key areas specifically. Let’s take a look:

Visual Presentation
Upon arriving at Washivore.org, you are greeted by colorful imagery that really draws you in. There’s a perfectly-sized header image carousel, images for the links to their highest-value landing pages, a rotating image gallery further down the page, and even some video embeds. But despite the volume of visual content on this website, good layout and tasteful color choices keep it from feeling overwhelming or cluttered.

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google_ranking

If you’ve gotten your website to the top of Google or other search engines, you’re likely focused on maintaining those rankings. With the arrival of Mobilegeddon, business owners are more nervous about keeping their Google rankings in place than ever. However, there’s no need to fret. Knowledge can eradicate fear. Follow these five tips, and you can rest easier knowing you’re doing everything in your power to maintain search rankings.

1. Monitor Search Results

First, you need to know if you’re in or out. Perform a site search by typing “site:” then your domain name into Google as shown in the example below:

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driving website traffic icons

If you run a business with an online presence, your success is likely limited by the traffic your website generates and the leads you acquire. And while driving traffic to your web pages isn’t always easy, there are a number of tools and resources available to you. You simply need to know how and when to use them for optimal results.

While there used to be a time when you could separate yourself from the competition by simply paying a little extra to develop an aesthetically pleasing website, that’s no longer the case. Having a sleek, well-designed website is pretty much the norm for competitive small businesses these days. It takes much more than good-looking pages; you have to attract the right traffic to them. You have to be capable of weeding through irrelevant traffic to find potential customers that will actually be interested in what you have to offer. Typically, you can accomplish this by focusing on five important areas:

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SEO-Optimized Website

Building a website might be on the 2015 agenda for your business. If you’re like most business owners, you want to give your company as much exposure as possible. That’s why you decided to build a website in the first place, after all. The key to creating a successful web presence is making sure customers can find you. Search is the top way users find sites online.

We want to help you accomplish everything you set out to do this year. With that in mind, let us show you how to build a website that’s easy to discover in search engines.

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The month of May here on the Webs blog will be dedicated to promotion and marketing of your small business and, of course, your website. We’ll kick things off today with a categorized list of places to list or promote your website or services that can help bring you more traffic, and ultimately more business.

You may recognize a number of these suggestions from a very popular post we did on this topic awhile back. As new sites have been added to the web, and we got some great suggestions in the user comments, we decided to post a shiny new version for you here today. Enjoy, and if you have any suggestions or your own, please feel free to add them in the comments below!

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Now that you’re familiar with the concept of SEO and what it does, it’s time to build upon that foundation. Part two of this series aims to show you just how critical SEO is to your online success by discussing its benefits.

If you didn’t get the opportunity to read the first post in this series, Search Engine Optimization 101, I highly recommend giving it a quick read. It will give you a very basic foundation for what people mean when they use the acronym SEO and why it’s important to your business.

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