Whether you have a brick and mortar store or offer a personal service, your small business needs a presence on the web. Even if you have no plans to consider e-commerce, there are still plenty of other reasons to build a website. What are they? Glad you asked:

1. Wait, why aren’t you considering e-commerce? While it’s true that online sales are not suited for everyone, you should at least think about the option for a moment. More and more, consumers are turning to the internet for their shopping needs to avoid lines, get products from companies out of their driving radius, and find more options. Don’t sell a physical product? Maybe gift certificates for your services are in order. Even if you decide it’s not for you, a web store is an option that you should consider.

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It’s the middle of the week already! Time to take a look at another great small business website created by a Webs user.

Designkandy is a small custom stationery and art business in California. The owner, Simone Klein, has created a very elegant website to showcase her talents, entice customers, and link them to her Etsy and Zazzle stores.

There are a lot of elements on Designkandy.com that work to present a professional image. Follow Simone’s lead by:

1. Customizing your theme. When you’re building your custom website, choosing a basic theme is just the first step. Once you’ve made your selection, there are many ways to customize it to project exactly the look and feel you want. Start from the ground up by choosing from hundreds of images, textures and colors for your site background. Next, browse dozens of web safe fonts for your header, footer, sidebar and copy. You can then customize the color of the font in each of these locations. This is a great way to achieve a look that really reflects what your website is about.

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STYLE SWITCHER

Layout Style

Header Style

Accent Color