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The fifth annual Small Business Saturday may be just a few weeks away (November 29th, people!), but there are still lots of opportunities to get involved and take advantage of everything this event means for small businesses.

First introduced in 2010 by American Express, the goal of Small Business Saturday is simply to help the country’s smaller businesses get more customers in their doors and on their websites. This is ideal because the biggest challenge for most small businesses is simply a lack of exposure to new audiences. Marketing and advertising can be expensive, and when a business is just getting off the ground, there always seem to be much bigger expenses that need to be covered first.

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