If you’re looking for a great way to expose your local community to your small business, one way to go is to leverage the fame of a local celebrity. It doesn’t take a marketing genius to know that people place a higher value on the opinion of a celebrity than they do on the rest of us regular people. Wheaties doesn’t pay athletes millions for endorsements just for fun, after all. But since you (I’m guessing) don’t have Wheaties money to spend on celebrity endorsements, you’ll have to get a little craftier and maybe think a little smaller.
As we continue with our discussion of ways to leverage your local community for your small business, we would be remiss not to talk about local clubs and organizations.
There are a number of benefits to joining local organizations. First, it’s a great way to network with other business owners who you might be able to partner with in the future. Also, your business might offer a product or service that an individual in the organization would be interested in. Or maybe you are looking to learn from people who have gone before you and benefit from their knowledge on things like local laws and ordinances, vendors they’ve used, opportunities you might not have heard about, etc. Finally, when you attend functions and are a part of a group, the other members feel a sense of loyalty and genuinely want to help your business succeed through referrals.