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There has been a lot of chatter around the internet the last couple of months surrounding a big change for Twitter come 2015.

If you’ve missed the buzz, keep calm and read on!

In September, Twitter CFO Anthony Noto was quoted by WSJ stating the current Twitter feed is organized in reverse chronological order and, “isn’t the most relevant experience for a user.” And “Putting [that] content in front of the person at that moment in time is a way to organize that content better.”

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The Inbox Diaries is a series designed to help busy entrepreneurs keep up with all the latest news in small business, marketing, and social media. I’m scouring my inbox every day for interesting tidbits – so you don’t have to.

This Week’s Stories:

Communication is Key When Things Go Wrong.
When your business depends on the Internet to function, occasional interruptions are almost inevitable. But whether an outage is caused by hackers, spammers, scammers, or general computer gremlins, it’s important to be transparent. When Facebook went down for about 30 minutes last Friday, the company got the first step of transparency down okay, but fumbled the follow through.

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In order to maintain an energetic social media presence and an ambition content posting schedule, sometimes we really need to think that every person who sees and engages with our social posts is a power user; those all-important industry influencers who have the power to make your content go viral.

And while that fantasy can certainly help keep you motivated, it’s important to be aware – even if only in the very back of your mind – that it’s not really the case. Do I say this to dishearten you or rain on your parade? Certainly not. But it is important to be mindful of the need to make every interaction with an influencer on social really count.

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Inbox Diaries is a series designed to help busy entrepreneurs keep up with all the latest news in small business, marketing, and social media. I’m scouring my inbox every day for interesting tidbits, so you don’t have to.

This Week’s Stories:

Facebook Experiment Raises Privacy Concerns
Everyone’s favorite (maybe) social network found itself in a bit of hot water recently over an experiment conducted back in 2012. The test involved tinkering with News Feed content of two groups of users, showing more negative content to one, and more positive content to the other, according to Mashable. The details of the situation are being investigated by the Information Commissioner’s Office (ICO), but one item of concern is that the users involved in this experiment were not made aware that they were taking part – but they might not have needed to be. As Facebook users, we all agree to certain terms of service, among them that Facebook has the right to use our data for analysis, testing, and research.

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The Inbox Diaries is a series designed to help busy entrepreneurs keep up with all the latest news in small business, marketing, and social media. I’m scouring my inbox every day for interesting tidbits – so you don’t have to.

This Week’s Stories:

Facebook Releases Slingshot App
Facebook’s much-rumored answer to Snapchat is finally here – and not all that much like Snapchat. Sure, Slingshot lets you casually share candid moments with friends, but Slingshot is more different from Snapchat than it is similar. Here are a few key features of the new app:

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New LinkedIn profile example

Have you ever taken a moment to think about how similar social media is to high school movie? No really, stay with me here. There is a central cast of five or six archetypal characters, and then all the satellite people whose names you know but you really don’t spend much time thinking about.

If Facebook is the popular quarterback, and Twitter is the super cool geek, and Pinterest is the artsy girl with paint on her overalls, then LinkedIn has always kind of seemed like the editor of the newspaper. Someone who is well-liked and respected, but lacks the style and star-power of the rest of the crew. Well, like any good high school movie, this social media story contains an exciting makeover that will (hopefully) result in a dramatic turn in LinkedIn’s popularity.

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Have you ever wanted to showcase your website right on Facebook? Now you can! If you run a Facebook Fan Page for your business website, you can quickly and easily publish your website as a new tab using Pagemodo. (Not to worry, you do not need to know how to code or design in order to use this tool).

Did we mention that it is 100% free?

To add your website as a new tab on your Facebook Page using Pagemodo you will need to utilize the iFrame tab option. This option almost magically allows you to pull your website information and display it right on Facebook. Best part, once you have connected your website using this option, it will automatically update every time you publish/update your website!

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For our Webs users who use Facebook for their business (and if you aren’t, you should be): Facebook recently announced sweeping changes that are going to affect the way you communicate with your fans. The biggest and first change you’ll probably notice is that your number of Facebook impressions may be going down. Why? Because–as many users say–Facebook is “too fast.”

This means that your content is still making it to your fans’ streams but so is everyone else’s content. Most likely your posts are being quickly pushed down in news feeds by their friends’ posts about football and baby photos. Now it’s more important than ever to come up with a social strategy that emphasizes engagement.

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Web and Social Domain Names

There is an old adage that “the early bird gets the worm.” Back in the 1990s, “domain squatting” was all the rage, where people not even involved with a brand would register the brand’s domain name–like the reporter who registered mcdonalds.com! Now the battle for domain names has moved over to Twitter and Facebook.

A perfect example of this came last month when a major movie rental service announced it was rebranding and changing its name. The whole campaign hit a bump in the road when they realized someone else had the Twitter handle they wanted, and that person’s tweets would have seriously hurt the brand…let’s just say they weren’t tweeting about movies!

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