On Monday we talked about the value of great online reviews and how to get more of them. The tradeoff (because there always is one) is that you also open yourself up to negative feedback in this process. Positive reviews and a solid presence online are well worth the price, but it’s important to know how to deal with negative reviews when they rear their heads. After all, a well-handled bad situation can do almost as much good as a positive review!
No matter how great your company and services may be, there will always be complaints. Inside Facebook has identified the major causes for complaints as:
– Delays in shipping a product
– Faulty or damaged products
– Poor service or perceived rudeness
– A public relations crisis