mothers_day_marketing_ideas

Mother’s Day is coming up on May 10th—have you planned your promotions yet? Even if you’re patting yourself on the back for remembering to order flowers for mom this year, if you haven’t planned a promotion for your business, your work is not yet done!

For big brands, turning the wheels quickly enough to get a marketing campaign off the ground in short order can be a challenge, but small business owners still have time pull it off. Here are 10 ways to engage with your audience and make the most of the Mother’s Day marketing opportunity!

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Webs Facebook Cover Photo CTA

Facebook gave small business owners an unexpected early holiday gift yesterday, December 11th – new CTA buttons for business Facebook pages! Calls to action (CTAs) are an incredibly important – but often forgotten – part of the design of any piece of marketing. How are you supposed to get your potential customers to take the action you want if you don’t tell them what it is?

CTAs typically show up most in outbound marketing pieces like emails and online ads, but savvy business owners know that it’s also key to have highly-visible calls to action on their websites. The online viewer is fickle and easily distracted, so it’s imperative that they know immediately what they’re supposed to do while you have their attention.

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Earlier this week we talked about 4 things you can do to get your website ready for the holidays. Today we’re going to turn our attention to setting up your social media strategy to succeed as well.

When you are putting together your editorial calendar over the next two months, you’ll probably have some great status updates about holiday excitement, photos of new products, special offers for your web store, videos of your team putting up decorations, and links to articles you’re writing on your blog…right? Once you figure out what you’re going to say, you need to decide when and how you’re going to say it.

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