We’ve talked before about the benefits of content marketing — the strategy of providing engaging, relevant content for fans, followers, and website visitors to interact with. It’s great for SEO, your brand, and driving traffic to your website and social profiles. Now that you’ve got a content strategy in place, do you know what kinds of things to share in order to make your content go the distance?

The infographic below, provided by WhoIsHostingThis.com, compiles a number of studies to give content creators a clearer idea of what kinds of items are most likely to be shared, what elements to include, and how viewers interact with your content. READ MORE

With the plethora of social media platforms available now, it’s possible to reach a diverse audience just about anywhere, regardless of their individual media preferences. One advantage of this is the ability to interact and share so much more about your company than just your marketing messages. Inviting your audience into your culture and behind closed doors is a powerful tool for marketing, branding, and even recruiting. Whether you’re looking for employees, partners, or customers, giving 360 access to your business is a great strategy to try. READ MORE

Today’s post comes from Webs’ resident social expert, Social Media Manager Irina Kabigting.

Social media channels have the power to make or break your brand. When creating your a social media strategy for your brand, it is important to take the time to figure out how your brand elements and attributes translate into the social world and what you can do to protect them.

How to Elevate Your Brand on Social Channels

1. Be Active Where It Matters. Nichesocial media channels are popping up all the time and while new portals may seem appealing, it is important to have an active presence where majority of your customers like to hang out. READ MORE

Our discussion of time management for small business owners wouldn’t be complete without addressing the huge time sink that is social media marketing. Because part of being a good Facebook and Twitter administrator is sharing great content with your followers on a regular basis, this part of your marketing program can take up a lot of time.

The good news is, our friends at Pagemodo have created a tool that can reduce the amount of time you spend search for and posting engaging content dramatically. It’s called Pagemodo Posts, and it’s available to all Pagemodo users. It can be used to find, post, and schedule content from around the web to your Facebook and Twitter accounts from the Pagemodo dashboard, or through their new +Post bookmarklet. Here is an excerpt from the announcement of Posts on Pagemodo’s blog last month:
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As part of our series on small business time management and efficiency, today we’re doing a roundup of keyboard shortcuts for popular social media sites! While some people prefer to point and click, many argue that it’s much faster and more efficient to use keystokes whenever possible. Try out the shortcuts below and let us know if you feel like they save you time!

Facebook Keyboard Shortcuts

Alt+?:     Search
Alt+m:   Compose a new message
Alt+1:    Home page
Alt+2:    Your profile page
Alt+3:    Friend requests
Alt+4:    Your messages
Alt+5:    Notifications
Alt+6:    Account page
Alt+7:    Privacy
Alt+8:    Facebook’s Facebook page
Alt+9:    Facebook Terms/Agreement
Alt+0:    Facebook help center READ MORE

Here in week two of our series on helpful tools for small business owners, we’re going to talk about a new tool from our friends at Pagemodo that is really two tools in one. Pagemodo Posts is an exciting tool for social media content posting, but it’s really also a time management tool.

Any small business owner who has genuinely managed a social media presence (as opposed to the ‘set it and forget it’ approach of creating a profile and never interacting with it) knows how time consuming it can be to search the internet for engaging and relevant content to share with their followers. Not only finding it, but also remembering to log in periodically throughout the day to post multiple times (2-3 posts per day is recommended for best engagement). READ MORE

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