In theory, it sounds like a great idea to have your website coordinate with your Facebook page, doesn’t it? But theory and practice are two different things, and for small business owners who don’t have a graphic designer on call, this might sound like a tall order. That is, unless they’ve tried the newly-revamped Cover Photo Designer from our friends at Pagemodo. This tool has been making Facebook cover photo creation a snap since 2012, and the update that was released yesterday makes the process and results even better. They’ve added lots of new themes and a whole new design interface that let’s the user add custom shapes, text, and logos to make a totally personalized image. It’s an easy way to create a great looking cover photo if you have limited design skills and no budget (it’s free).
At last count, there were 955 million users on Facebook. And if you have a Facebook Page, chances are some of those users have seen it – and even better – liked it. Now, how many of them have seen your website?
Most small business owners are aware that Facebook is a valuable tool for establishing a brand’s personality and engaging with customers. However, many administrators fall short of the next step of using their Facebook Page to drive traffic back to their main business hub – their website. Here are a few tips for making the most of your marketing efforts on Facebook: