Pagemodo Facebook Ads Video Screenshot

With 40 billion active small business pages on Facebook and more than 2 million active advertisers, it is safe to say that to keep competitive in the social media space, you must join the growing pay-to-play market.

Over the years Facebook has given hints to small business Pages that it is time to participate by updating their algorithm, which declined potential organic reach, adding call-to-action buttons to the top of the Timeline, and supplying more types of ads like video and multiple-image ads. But it truly wasn’t until this year that it became evident that Facebook advertising is here to stay with reports that:


Looking back at 2013, a lot changed in the world of social media, specifically in the area of advertising. Facebook was no exception, rolling out sweeping changes once again to its advertising offerings in September.

In an effort to help small business owners get their arms around all the different ad sizes and types, our friends at Pagemodo created an infographic explaining the various offerings and their uses. It’s definitely worth checking out – and bookmarking – if you plan to make a resolution to give Facebook advertising a try in 2014.



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