Washivore Header

In honor of National Small Business Week, we’re taking a look at a Webs user website that highlights a whole industry of small business owners that most people don’t think about interacting with, but who touch our lives every day: farmers!

Washivore.org is a hub for all things farming in Washington State. Their well-branded, professional website has a lot going for it, but it succeeds in three key areas specifically. Let’s take a look:

Visual Presentation
Upon arriving at Washivore.org, you are greeted by colorful imagery that really draws you in. There’s a perfectly-sized header image carousel, images for the links to their highest-value landing pages, a rotating image gallery further down the page, and even some video embeds. But despite the volume of visual content on this website, good layout and tasteful color choices keep it from feeling overwhelming or cluttered.


Example Site Header

Perhaps the weather is perfectly fine wherever you are, but here in the Washington, DC area, it’s cloudy and in the mid-twenties. Which is why today’s Webs user example site will feature a tourism company in the state of Kerala, India, where it’s in the mid-eighties right now.

In addition to beautiful imagery and a nice-looking layout, the Swapna Kerala Holidays website succeeds at one of the most important things for a business in the travel industry: establishing trust. Whether within their own country or to the other side of the world, most people get a little anxious around travel. Which is why it’s so important for a company that serves travelers to convey through their website that customers are in good hands when choosing their services.


Today’s example site comes to us from Jacob Jesuthasan, an English photographer. We’re always happy to come across photography portfolio sites from our users; because it’s so easy to add slideshows and galleries, Webs is a great platforms for artists to showcase their work.

The portfolio site of Jacob J Photography is a great example. Jacob chose a very simple template to customize that will really let his photographs shine. The background complements his subjects and style very nicely.


When it comes to web design, there has historically been a fair amount of hand-wringing about keeping everything on the page “above the fold” — in the space on the screen that you see before you have to scroll down. In recent years, there has been a lot of pushback against this idea, saying that it is dated.

And while we certainly agree that it’s unnecessary to keep all of your content above the fold, there is still overwhelming evidence that you had better put your best stuff up there if you want people to keep scrolling. According to an eye-tracking study reported by Jakob Nielson, visitors spend 80.3% of their time on what they can see without scrolling.


Another Wednesday is upon us, and it’s time for another great example site created by a Webs user. This week we’re featuring the online portfolio of model Patricia Olufemi.

Because a portfolio site is, by definition, a collection of images from different sources, it’s easy for them to turn out quite cluttered. Patricia’s site, on the other hand, is quite elegantly laid out. She uses simply typography, clean image galleries, and uses only the apps and plugins that are really necessary.



Layout Style

Header Style

Accent Color