Webinar

Webinars save companies money on travel, letting professionals reach people across the globe from the comfort of their offices. A well-planned webinar can also boost sales, helping hosts establish thought leadership by offering free advice to attendees. Instead of conducting a workshop at an industry conference or local networking meeting, business leaders can reach wider audiences by inviting participants to an online conference.

But reaching those audiences requires getting the word out about what you’re doing. You can send out invitations by email, but you’ll likely only reach your current customer base that way. To get the word out to people who have never heard of your business, social media is the best approach. Here are a few things you can do to promote your upcoming webinar on your various social media platforms.

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If you’re looking for a way to access your local community in an unconventional, less promotional way, event sponsorship is a great option. Not only does it get more eyeballs on your company name and logo, it can also be a really effective brand-building tool.

Discussing a Levi’s sponsorship of the GranFondo bike event, marketing expert Greg Fisher says, “Participants are having an exceptional experience…and your brand is right there. People recognize and remember that your brand helped them have their best day of the year [on their bike].” Basically, it’s all about helping people associate your brand with a positive experience they had.

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This week’s Webs user site is a great example of how small businesses can use branded events to promote themselves and create exposure and buzz. One of the big advantages of having a small business with the interaction you can foster with your local community. It’s a great way to get your name out there, form relationships, and get people spreading the word about your business.

Beantown Cornhole, located in the Boston area, builds and sells high quality boards and bags for the game of Cornhole. In addition to the products that they sell, however, they also host weekly contests and charity tournaments year round. This strategy serves two important marketing purposes:

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