Brand name compilation

Naming your business can be one of the most challenging pieces of launching a business. There is so much equity tied up in a name, how it correlates with your logo, and the emotions and connotations it stimulates from its audience. One can easily fall down the rabbit hole while trying to pick the perfect name.

Fortunately, we’re here to help! There are a few tried-and-true tips to narrow your search and come up with a long-standing name for your business. While many of you already have a business name, you may be considering a rebrand or renaming, and these tips apply to you, too.


Time management vector

Being a small business owner is an incredible feat. You’ve pursued your passion and made it into a reality. It is certainly exciting to be at the helm of a business, but it can also be overwhelming. You’re responsible for everything, and properly attending to every factor of your business takes time. You may have noticed that your day can easily be derailed by sales call or troubleshooting an unexpected and urgent issue. These kinds of interruptions are part of being a small business owner, but in order to maximize your time and not work 24/7, try setting a schedule. We have five recommendations for setting a schedule that works for you and helps you stay on track for reaching your business goals.


innovateher cover photo

Today at The Washington Post in Washington, D.C., there was a gathering of 14 entrepreneurs pitching their ideas to an esteemed panel of four judges. The event, InnovateHer, was the final Small Business Week event put on by the U.S. Small Business Administration (SBA).

The purpose was to identify ways to help women and their families by providing a product, service, or technology.

As I first entered the venue, I could tell that the energy was high. The finalists were buzzing with last minute preparations, and onlookers were anxious to hear their presentations.



Deciding to break out on your own and start a small business is a bold move. So bold, in fact, that some people think all you need in order to do it is the appropriate amount of gumption. In our current culture, there is a certain amount of glamour assigned to the entrepreneur – from eccentric celebs to startup success stories, there’s no shortage of encouragement out there. But when it comes down to brass tacks, the business of self-employment should not be taken lightly.


Incubators Cover Photo

It’s been awhile since we discussed one of our favorite topics – startups!

As I’m sure many of you small business owners and entrepreneurs know, to grow a startup involves lot of patience, waiting for the right elements to come together. Finding the right people, getting the right location, and coming up with the right product for the right audience.

And what better way to find the perfect combination than joining an incubator?

If you don’t remember what an incubator is (in this sense, anyway), try refreshing your memory with this in-depth article about Incubators and Accelerators.


Time Management Cover Photo

In the life of a busy entrepreneur, there are many moments where we wish we didn’t have to waste so much time doing the small stuff. Whether it be checking insignificant emails, or waiting the few extra seconds for a large file to upload.

Yesterday, I stumbled across an interesting app called Rescue Time. More or less, this application is a behind-the-scenes time ninja that reports back in how effectively you are using your time on your computer AND mobile device. It simply runs in the background and tracks how much time you spend on different applications to give you a picture of your daily tasks – and provides advice on how to better spend the time you may be wasting.


Growing Your Startup Infographic Mashable

Attempting to establish a startup takes courage, determination, and a slight leap of faith. To run a successful startup, it takes hard work, perseverance, and a lot of luck.

Statistics show, of the 514,000 new business owners in 2012, only 18% will succeed in their first venture. Those who are brave enough to try for a second or third venture see their success rate rise to 20%.

So why are so many business owners willing to take the plunge?

68% believe the odds of their business succeeding are better than others in their sector. And with such a positive attitude, they are more likely to stick it out to see success.



If you’re thinking about starting a small business, or have recently undertaken any entrepreneurial venture, you might be looking to expand your bookshelf. And since we’re all about saving small business owners time here at Webs, we thought we’d offer up some of the best, most inspiring, and most helpful titles we’ve read over the years. We hope you find it helpful, and please leave your own recommendations in the comments at the end!

Title: The $100 Startup: Reinvent the Way You Make a Living, Do What You Love, and Create a New Future
Author: Chris Guillebeau
Why I recommend it: There are few books that I’ve read as inspirational and as actionable as The $100 Startup. The focus of this book is not how to found the next Google, Facebook or Apple. Instead, it facilitates the creation of time and money in order to pursue a meaningful lifestyle. I only read this book once, but reviewing it here has prompted me to dust it off and read it again. It’s hands down one of the best books that I’ve read. – Collin T., Search Marketing Specialist


Google Doodle, USA vs. Ghana

The Inbox Diaries is a series designed to help busy entrepreneurs keep up with all the latest news in small business, marketing, and social media. I’m scouring my inbox every day for interesting tidbits – so you don’t have to.

This Week’s Stories:

The Atlantic Wants You To Go #Tabless
In a tongue-in-cheek video that serves as a public service announcement about multi-tasking, The Atlantic’s senior editor James Hamblin, MD, implores you to join the #TablessThursday movement. Saying that “single-taking is the new multi-tasking,” Hamblin takes a look at how our tendency to leave dozens of browser tabs open while we work is ruining our ability to actually DO work. Interspersed throughout the comical interview are a few hard facts about focus and productivity:



A couple of weeks ago I stumbled upon this article describing the connection between ballet and business. Instantly, I was eager to read its contents based on my infatuation with dance and my admiration for all those who committed themselves to the art and “made it.”

As I continued to read the article, I found myself making connections and comparisons between sports to business I had never made before. For instance, I realized an athlete’s career is fleeting, with most and their careers end within a decade. On the contrary, an entrepreneur’s career can begin as a start-up and span twenty or thirty, hell even forty years – and then their business’ legacy could even be timeless.



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