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When it comes to email marketing, a good subject line makes all the difference. In fact, one study found that 33 percent of email recipients open an email based solely on its subject line. As consumers have grown more spam savvy over the years, they’ve learned to quickly scan their inboxes and single out the messages they want to read.

For businesses, this means old email marketing rules no longer apply. It isn’t enough to deploy a single message to tens of thousands of customers and hope some of them buy in. The vast majority of those emails will hit the trash folder without ever having been opened. The first step to creating email marketing messages that convert is to make sure your subject line grabs attention and convinces recipients to open it.


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As small business owners and entrepreneurs, you should already be familiar with the concept of Email Marketing. In the past, we have shared what makes a good subject line, how to get quality leads, and how to find the right Email Service Provider (ESP). But today, we are going to dive a little deeper.

I recently talked about the fundamentals of A/B testing on the Pagemodo blog. Granted, I was speaking about Facebook posts, but the same concept of A/B testing can be best explained in this excerpt:



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