Cyber Monday Email Envelope

Ever since 2005 when the Monday following Thanksgiving became the blessing/curse that we call Cyber Monday, marketers have done their very best to capitalize on the opportunity – mostly through our inboxes. Before I became one of those marketers myself, I saw the inundation of emails as a bit of a nuisance. Now, I see it as an opportunity.

If you market a small business (which you probably do if you’re reading this blog) you should make sure that today of all days you view your inbox not as a consumer, but as a marketer. If its anything like the Promotions tab of my Gmail account right now, it’s a veritable treasure trove of email marketing dos and don’ts.


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Email marketing represents the chance for small businesses of all types to accomplish many goals, from a boost in conversion percentages and repeat customers, to the ability to generate qualified referrals and maximize sales opportunities. Email is a cost-effective, time-efficient way to expand your reach and grow your business – but without a thriving communications list to market to, you’ll likely be left whistling in the wind.

If your business is eager to start capitalizing on the many benefits of email marketing, or if you are searching for ways to gain traction with your current campaign, consider these five fundamental strategies to fill your list with quality leads.


Our series on essential tools for small business owners continues with a guest post from our very own Email Marketing Manager, Erin King. A good email marketing program is an essential tool for growing your small business and increasing your revenue. The first step? Finding the right Email Service Provider, or ESP. Follow Erin’s advice, and your program is sure to be a success.


Emailing family and friends is second nature for most of us, but sending an email on behalf of your business is a different playing field entirely.  Not only do you want a slick email design to attract customers, but there are government guidelines that dictate what you can and cannot send.  No need to be overwhelmed, though — an email service provider, or ESP, can help you navigate these challenges.


If you even begin typing in a search for spam terms to avoid in email subjects, it becomes immediately clear that email marketers spend a lot of time worrying about getting past spam filters and in front of their readers. But as Hubspot recently pointed out, there are really 2 sets of filters between you sending an email and your contacts reading your message.

The first is the complex filtering system used by email clients, which is sensitive to words, phrases, symbols, and styling (like all CAPS). The second barrier is your contacts’ own filter that determines whether or not they will open your message if it does reach their inbox.



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