Digital marketing channels are the bee’s knees for spreading seasonal cheer throughout the holiday season. From your small business website to social media to email campaigns and blog posts, your business has ample opportunity to impart merriment to its audiences. The best part about using digital marketing is that you can do it all for free! If you have the systems in place, special holiday campaigns require only a bit of pre-planning and time. By successfully sharing festive sentiments over digital channels, your business can build brand awareness and customer conversions. Who wouldn’t want to give it a whirl?
Email marketing is central to many small business’s marketing strategies. It is a fantastic way to send out branded messages to potential clients as well as longstanding, loyal customers. However, writing emails that inspire conversions and sales isn’t super intuitive to most people. Today, we’re going to break down the five essential components for successful email copy.
Let’s get right to it.
Keep It Short and Sweet (KISS)
As we’ve discussed, people’s attention spans are very short, as in you have eight seconds to hook someone into reading your email and continue reading your email copy. In order to position your emails for optimal open, read, and click-through rates, limit your word count. This applies to your subject lines and your email content.
When it comes to email marketing, a good subject line makes all the difference. In fact, one study found that 33 percent of email recipients open an email based solely on its subject line. As consumers have grown more spam savvy over the years, they’ve learned to quickly scan their inboxes and single out the messages they want to read.
For businesses, this means old email marketing rules no longer apply. It isn’t enough to deploy a single message to tens of thousands of customers and hope some of them buy in. The vast majority of those emails will hit the trash folder without ever having been opened. The first step to creating email marketing messages that convert is to make sure your subject line grabs attention and convinces recipients to open it.
With Instagram, Snapchat, Periscope and more eating up all the virtual column inches these days, good old email marketing doesn’t get a lot of attention anymore. Everyone is so worried about whether or not they’re live-tweeting, self-broadcasting, and keeping up with all the other ‘shoulds’ of modern marketing that they forget to perfect their strategy on what remains one of the most effective platforms – email!
With the holidays just around the corner, now is an incredibly important time to optimize your marketing efforts – especially if you sell things online. Even if you don’t, email is a great way to bring people in to your physical store and keep your brand top of mind as people are filling out their holiday gift lists.
If you live in the United States, you know that this upcoming weekend is a very important holiday: Independence Day!
It’s the day that Americans celebrate their freedom, show their patriotism, and send many, many emails to your inbox to remind you how lucky you are to be an American.
In true marketing fashion, many of these emails are already landing in our inboxes, and are building excitement to buy and engage with several products and brands.
While it is easy to become immune to these marketing messages (since we know all the tricks already), we took the liberty (pun intended) of scouring our mailboxes to show the best of the best, and lessons you can learn from these emails.
As a huge fan of the Barden Bellas from the hit movie Pitch Perfect and an avid cheerleader for effective email marketing, I couldn’t believe it when I stumbled upon an infographic called How to Make Your Email Campaign Pitch Perfect featured on MarketingProfs.
So because the folks over at Campaigner were creative enough to bring my two favorite topics together…
Here are the five best practices for keeping your email marketing strategy in tune:
1. Take Personalization to a Higher Octave
We know the key to data-driven marketing is harnessing your big data to keep your marketing materials customer-centric. So that’s why with your email marketing you should know that tailoring your emails to your audience means more than just inserting a name into the subject line. You should try messages directly targeted to recipients’ demographics or preferences like gender, age, level of engagement, etc. to see your click-through rates and conversions soar.
Mother’s Day is coming up on May 10th—have you planned your promotions yet? Even if you’re patting yourself on the back for remembering to order flowers for mom this year, if you haven’t planned a promotion for your business, your work is not yet done!
For big brands, turning the wheels quickly enough to get a marketing campaign off the ground in short order can be a challenge, but small business owners still have time pull it off. Here are 10 ways to engage with your audience and make the most of the Mother’s Day marketing opportunity!
On April 1st, it seems no one can be trusted.
Your favorite brands, your prankster friend, and even your beloved grandpa love to participate in the day known as April Fools’ Day.
So while on every other day you can rely on social media and your inbox to get your breaking news or special promotions, today we realize you may need to take a second and scratch your head before trusting the messages flooding your feeds.
To relieve you of some of the trickery today, here is some truth – your content marketing campaigns and email marketing strategy will benefit from participating in this holiday hubbub (which is currently a trending topic on Twitter).
Online marketing is a whole arena encompassing many effective forms of promotion. At every turn you come face to face with a new development, strategy, or platform. Keeping up with this world of digital marketing may sound daunting at first, but having spot-on information about the different ways of generating leads online certainly makes it easier.
Just like the inner workings of businesses differ according to their industry, so too do their online marketing efforts. Knowing how to navigate the different techniques and what to focus on is the root of the strategy. What works for a retail company does not necessarily work for a marketing firm. To help you identify what is out there and what works for your business, I’ve compiled a list of effective methods of generating leads online. Diving into the “what,” “how,” and “why” will give you a better understanding of the different techniques available to attract valuable customers.
The smartphone explosion has created a number of ways for digital marketers to reach out to potential customers. And while email marketing was once an effective—and cutting-edge—way for marketers to deliver their messages, things are rapidly changing. The rapid shift of mobile users away from email to other communications platforms calls for digital marketers to use new avenues in order to stay in front of their audiences.
To that end, here are 6 alternatives to email that organizations can use to make their marketing campaigns more relevant and effective.