Email marketing represents the chance for small businesses of all types to accomplish many goals, from a boost in conversion percentages and repeat customers, to the ability to generate qualified referrals and maximize sales opportunities. Email is a cost-effective, time-efficient way to expand your reach and grow your business – but without a thriving communications […]

The Inbox Diaries is a new series designed to help busy entrepreneurs keep up with all the latest news in small business, marketing, and social media. I’m scouring my inbox every day for interesting tidbits – so you don’t have to. This Week’s Stories: The Best Offense Is A Good Defense: McDonald’s vs. Taco Bell […]

Today’s article comes from Deanna Zaucha, Webs Retention Marketing Coordinator.  In business, we are bombarded by the importance of “Big Data”. How we must strive to collect, analyze, and use it to make strategic business decisions. Amazon paved the way with predicting our purchase desires in the email inbox, and now we see it in […]

In the modern world of business, the reality is that most customers are shopping with credit cards, not cash or checks. This means that owners of brick-and-mortar small businesses have one more element to prepare for in their business plans: how to accept credit card payments. The good news is, as mobile technology has advanced […]

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