Email marketing

Email marketing is central to many small business’s marketing strategies. It is a fantastic way to send out branded messages to potential clients as well as longstanding, loyal customers. However, writing emails that inspire conversions and sales isn’t super intuitive to most people. Today, we’re going to break down the five essential components for successful email copy.

Let’s get right to it.

Keep It Short and Sweet (KISS)

As we’ve discussed, people’s attention spans are very short, as in you have eight seconds to hook someone into reading your email and continue reading your email copy. In order to position your emails for optimal open, read, and click-through rates, limit your word count. This applies to your subject lines and your email content.

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How to Make Your Email Campaign Pitch Perfect Infographic Title

As a huge fan of the Barden Bellas from the hit movie Pitch Perfect and an avid cheerleader for effective email marketing, I couldn’t believe it when I stumbled upon an infographic called How to Make Your Email Campaign Pitch Perfect featured on MarketingProfs.


Source: Tumblr

So because the folks over at Campaigner were creative enough to bring my two favorite topics together…

Here are the five best practices for keeping your email marketing strategy in tune:

1. Take Personalization to a Higher Octave
We know the key to data-driven marketing is harnessing your big data to keep your marketing materials customer-centric. So that’s why with your email marketing you should know that tailoring your emails to your audience means more than just inserting a name into the subject line. You should try messages directly targeted to recipients’ demographics or preferences like gender, age, level of engagement, etc. to see your click-through rates and conversions soar.

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