You have taken the time to start and build your website, and are ready to start driving significant amount of traffic to your website. Now is the perfect time for you to start thinking about creating a domain name strategy.

Let’s start with basics. A domain name is the address of your website. Previously, we have posted information about how to pick the right domain name for your small business/website and the importance of securing your domain name early on.

We all know that the best possible scenario for any business is to get a domain name that matches the name of the business or blog. But if that’s not available, there are other things you can do to help get the traffic that you desire to grow your website. This is where a domain name strategy comes into play.


All businesses, big or small, greatly benefit from creating a strong brand. Not familiar with what branding is? The American Marketing Association defines a brand as a “name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers.” In a nutshell, you will want to brand your small business website so that customers think of you and your goods/services when they need something.Piece of cake, right?


Users often ask if a custom domain name is a necessity for a business or group and the answer is always yes. A custom domain name can provide you with more than just a vanity name, it increases name recognition, providing branding for your business or group once you pick a memorable domain name.  A good domain name that uses your business name is an important part of how to get your website found online and can help your site rise above your local competition.

Need more reasons why you should invest in a custom domain name?


Web and Social Domain Names

There is an old adage that “the early bird gets the worm.” Back in the 1990s, “domain squatting” was all the rage, where people not even involved with a brand would register the brand’s domain name–like the reporter who registered! Now the battle for domain names has moved over to Twitter and Facebook.

A perfect example of this came last month when a major movie rental service announced it was rebranding and changing its name. The whole campaign hit a bump in the road when they realized someone else had the Twitter handle they wanted, and that person’s tweets would have seriously hurt the brand…let’s just say they weren’t tweeting about movies!


Create a website under your full name

What is a brand? Your brand tells customers what they can expect when they purchase your product or service.  Here are three steps for developing a genuine and beloved brand:

1. Define what you want your business to be known for.

Do you want to be known for stellar customer support? Cutting-edge technology? Creativity? Accuracy? Speed? Choose your focused based on what is important to your customers. Only then can you define what your brand stands for. For example, Apple computers stand for creativity–which is why their commercials compare a young, cool, happy Mac user with a stodgy, pudgy, nerdy PC user.


Every time we stumble upon a great website here at Webs we just have to share it with you guys, and this week is no different. is a site dedicated buying, selling and repairing broken iPhones. Check out how well they integrate the new Planet Earth template into the overall design of their site:

In addition to awesome looking site, Leapify takes advantage of several apps to communicate clearly and efficiently with their site visitors:

  • FAQ App – To provide detailed information on frequently asked questions.
  • Documents App – To provide easy access to important documents
  • Terms of Service App – To provide simple to read information that provides your site the protection it deserves without breaking the bank to get it
  • Custom Domain name – For a professional image, and to help search engine ranking.

It is important to note that websites can have multiple purposes, however, when you make your site, you have to prioritize your goals.


It’s that time of year: the time to enjoy hot cocoa by the fire, build a snowman with the kids…and square away the loose ends of your business. Doesn’t that sound fun? Well, if you define “fun” as being prepared for 2011 then, yes, it will be fun.

Here are four end-of-year tasks that will help you start 2011 off right:

1. Revisit that classic holiday tale: your 2010 financial documents.

Let the ghost of business past guide you through a review of your 2010 cash flow statement, income statement, and balance sheet. If you don’t have the time to prepare these documents, consider hiring someone to prepare them for you. Here are the lessons you’ll learn…
A) …from your cash flow statement: whether your business’s net cash flow went up or down, and where the money went
B).…from  your income statement: get a snapshot of the year with this simple formula: Revenue minus Expenses = Profit (or Loss)
C)…from your balance sheet: a summary of your business’s assets, liabilities, and equity.


It’s time to announce the winner of our Testimonial contest! Of course, in typical Webs fashion, we thought we would have a little fun with it. To find out if the lucky winner is you, check out the video below. Remember, there’s a free domain name for 1 year at stake!

In case you missed it, here are the rules for determining our winner:

1. First, we narrowed down our favorite entries and put them in a list in random order.

2. Next we pit our new intern, self-professed terrible foosball player David, against office veteran and ‘Table Fúbol’ guru, Dominick.


You can now use your Webs credits to purchase extra bandwidth for your free sites in the credit shop.

Couple Key Points:
– Bandwidth amount is added on monthly basis
– Purchases are stackable – you can buy each one multiple number of times
– Purchase bandwidth expires after 12 months of purchasing

Where to redeem Domain Coupons?
Coupons can be redeemed on domain names page HERE.

Until next time,



Last week, we upgraded our domain offering to provide you all with better service, an easy to manage interface, and a simple purchase process.  All good stuff.  Here are some of the new features:

  • Easy, easy, easy.  Purchase, manage, and transfer domains for your website(s) without leaving Freewebs.
  • What about attaching domains for Domain customers?  Still on the radar.

SiteBuilder.   Our mission to make SiteBuilder the most stable application ever continues.   If you see white pages in SiteBuilder or the SiteBuilder doesn’t load or the page hangs or anthing else that’s odd … we want to hear from you.  Live Chat, a message using the Freewebs message system … smoke signals.  Whatever it takes, just let us know.



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