You have taken the time to start and build your website, and are ready to start driving significant amount of traffic to your website. Now is the perfect time for you to start thinking about creating a domain name strategy.
Let’s start with basics. A domain name is the address of your website. Previously, we have posted information about how to pick the right domain name for your small business/website and the importance of securing your domain name early on.
We all know that the best possible scenario for any business is to get a domain name that matches the name of the business or blog. But if that’s not available, there are other things you can do to help get the traffic that you desire to grow your website. This is where a domain name strategy comes into play.