Brand name compilation

Naming your business can be one of the most challenging pieces of launching a business. There is so much equity tied up in a name, how it correlates with your logo, and the emotions and connotations it stimulates from its audience. One can easily fall down the rabbit hole while trying to pick the perfect name.

Fortunately, we’re here to help! There are a few tried-and-true tips to narrow your search and come up with a long-standing name for your business. While many of you already have a business name, you may be considering a rebrand or renaming, and these tips apply to you, too.


domains vector

If the recent mishaps of politicians not registering their domain names are any indication, registering your domain name is crucial. So how do you find a domain name that best suits your business? In this post, I’ll answer some of your domain registration questions to assist in finding a domain that best matches your business, and sets you up for success in online marketing.

Why You Need to Register Your Domain Name

Quite simply, you need to register your domain name to avoid someone else buying it and damaging your brand or reputation. Take the most recent example of Carly Fiorina. She announced her plans to run for President, but failed to register her domain name. Someone bought and decided to use it to show the world how many people she laid off at Hewlett Packard. News media picked up the story and amplified it to expose her domain name blunder to millions.


Crowdfunding Vector

Congratulations, you’ve decided to dive into the world of crowdfunding!

Before you take the plunge, consider creating a companion website to enhance your Kickstarter, Indiegogo, or other crowdfunding campaign. The following must-haves will ensure your project gets off to a great start with a home for telling your story to potential backers, journalists, and other interested parties.

1.  Domain Name
If you don’t have a domain name, that’s the first place to start. The best option is to match your domain name to your company, product, or project. Create a memorable domain name by making sure it’s short, easy to spell, and complementary to your brand. A custom domain name will give your website a professional address that’s easier for customers and backers to remember. Plus, it will provide extra real estate for your project in search engines.


As we talked about last week, there are a lot of myths out there about building a website — from the price to the timeline to the level of skill you need.

The answers to people’s questions about website creation vary greatly though, depending on the route you take to build it. Many people still go with the old standard method of working with various professionals. Increasingly, however, individuals and small businesses are striking out on their own and using DIY website builders (like…say…Webs SiteBuilder).



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