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It’s the beginning of a new year, which means a fresh start and endless possibilities! For small businesses, a new year brings opportunities to explore different avenues for growth and success. A major consideration for many small businesses is investing in social media, but it can be overwhelming. Social media is a continually evolving landscape, but understanding the essentials removes the complications and makes it easy for anyone to seamlessly use social media marketing.

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Holiday-themed van with snow falling

Digital marketing channels are the bee’s knees for spreading seasonal cheer throughout the holiday season. From your small business website to social media to email campaigns and blog posts, your business has ample opportunity to impart merriment to its audiences. The best part about using digital marketing is that you can do it all for free! If you have the systems in place, special holiday campaigns require only a bit of pre-planning and time. By successfully sharing festive sentiments over digital channels, your business can build brand awareness and customer conversions. Who wouldn’t want to give it a whirl?

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2015 Recap for 2016

We are only one day away from 2016, which means that we have become a bit nostalgic about the last year of content we have created for you.

In a digital world, tips, tricks, and tools are often being changed, updated, or have disappeared. However, we think the following articles we’ve written about web design, digital marketing, SEO, branding, and your small business growth this year will be helpful in preparing you for a happy and successful 2016.

So to get ready for the year ahead, dive in, and reflect on what we’ve learned from 2015:

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10 Benefits of Digital Marketing Cover Photo

We have done our homework on the topic of digital marketing.

We surveyed 2,200 small business owners in the United States, and found that 63% are currently using digital products as part of their overall marketing strategy. We have shared how to integrate digital coupons, videos, and even GIFs into your marketing campaigns.

Yet no matter the amount of digital articles we have written, we are still finding ourselves wanting to demonstrate the pertinence of businesses going digital.

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