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It’s the beginning of a new year, which means a fresh start and endless possibilities! For small businesses, a new year brings opportunities to explore different avenues for growth and success. A major consideration for many small businesses is investing in social media, but it can be overwhelming. Social media is a continually evolving landscape, but understanding the essentials removes the complications and makes it easy for anyone to seamlessly use social media marketing.

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10 Benefits of Digital Marketing Cover Photo

We have done our homework on the topic of digital marketing.

We surveyed 2,200 small business owners in the United States, and found that 63% are currently using digital products as part of their overall marketing strategy. We have shared how to integrate digital coupons, videos, and even GIFs into your marketing campaigns.

Yet no matter the amount of digital articles we have written, we are still finding ourselves wanting to demonstrate the pertinence of businesses going digital.

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