Today’s post comes from our email designer, Ryan Sawyer.

For the final Webs blog post before the start of the new year, I wanted to talk about some design trends that have emerged in 2013. Looking toward the year ahead, consider how these 3 growing trends in the email industry can give your emails a fresh and modern look for 2014.

As Bob Dylan said, “The times, they are a-changin’.” Gone are the days of glossy buttons, drop shadows, heavy gradients, textured backgrounds, and realistic-looking graphics. GONE, I SAY! A new school of design has wormed its way into our collective hearts, and that is Flat Design. Decorative design elements used to compete with content for the user’s attention. Nowadays, content is king, and flat design is its knight in shining armor. Or maybe it’s the castle that King Content lives in…You get the idea.


Unless you are a graphic designer by trade, creating a website from a blank canvas can be a seriously daunting task. That’s why many sitebuilders offer templates over which users can lay their content, logo, images, etc. when creating a website. This option makes attractive websites infinitely more accessible to personal and small business website owners.

The trouble with the template model is the lack of variety that can occur. It’s not a great feeling to spend hours loading all of your content into a website only to discover over the next couple of weeks that there’s another site out there that looks just like yours.



Layout Style

Header Style

Accent Color