You have a vision for your small business. The vision is for your product, your mission, and every single detail down to your logo.
But sometimes small business owners have a hard time communicating that vision to the person that can turn their vision into a reality: their designer.
Maybe you’ve seen the client comments turned into posters, and fear that your lack of knowledge about design terms will leave you in that “terrible client” category. You want to maintain a happy and healthy relationship with your designer, but know that if you knew the proper terminology, you would both be happier with the final results.