Small Business Saturday Promo Page

Small Business Saturday 2015 is Saturday, November 28th! If you are unfamiliar with the event, think of it as the Black Friday for your small business. In other words, it is a day for communities all around the nation to show their love for small businesses, just like yours!

In 2014, 88 million people shopped small on Small Business Saturday. To prepare for a monumental day of traffic and sales for your small business, there are three ways you can participate and make the most out of the occasion:

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Holiday Shopping Infographic Cover Photo

We are just a little over a week away from Halloween weekend, which means one thing: it’s time to talk about holiday marketing!

Not what you were expecting?

Google did a lot of research into some trends seen during the 2014 holiday season, and found that 48% of holiday shoppers did a majority of their shopping on or before Cyber Monday; and a quarter of shoppers asked did some shopping before Halloween.

Not surprisingly, 78% did that holiday shopping research online and 40% successfully purchased. We can only assume this percentage will grow this year. In which case, we urge you to prepare your website for the holiday rush!

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Cyber Monday Email Envelope

Ever since 2005 when the Monday following Thanksgiving became the blessing/curse that we call Cyber Monday, marketers have done their very best to capitalize on the opportunity – mostly through our inboxes. Before I became one of those marketers myself, I saw the inundation of emails as a bit of a nuisance. Now, I see it as an opportunity.

If you market a small business (which you probably do if you’re reading this blog) you should make sure that today of all days you view your inbox not as a consumer, but as a marketer. If its anything like the Promotions tab of my Gmail account right now, it’s a veritable treasure trove of email marketing dos and don’ts.

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Website Building Tips
You might have heard the term Cyber Monday before, but haven’t thought about how this once a year online shopping extravaganza might impact your website. Today, let’s cover the basics.

What is Cyber Monday?

Cyber Monday is the first Monday after Thanksgiving Day celebration in the United States. It is the biggest online shopping day of the year. In 2010 online consumers spent about 1 billion on Cyber Monday.

This year Cyber Monday falls on November 28th, 2011.

With so much revenue potential, if you run an e-commerce website it is imperative that your

Cyber Monday is one of the biggest online shopping days of the year, and it officially marks the beginning of the holiday shopping season.

In 2009, comScore found that people spent $887 Million on Cyber Monday, and the spending trend is expected to keep growing year over year.

So, is your website ready to capture some of the Cyber Monday Spending Frenzy?

3 Tips to help you get ready for Cyber Monday:

1. Ensure prospective shoppers can find you. Your business can’t be successful if online shoppers can’t find you and the products that you offer. It’s never too early to start working on making sure your website can be found. There are several things you can do to help your site gain visibility:

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