Customer relationship management vector

Small business budgets can be, well, small. Whether you’re in the beginning phases of a new business or are an established entity, budgets are tight and every penny is allocated to a specific function. When it comes to marketing budgets, they are often non-existent. Yet, marketing continues to scale the ladder of importance when it comes to small business operations.

The real question, then, is how does a small business integrate marketing efforts with minimal budget? One practically free means of marketing is to enlist your current customers as unofficial brand advocates. Tapping into your captive and loyal consumer base offers your business endless opportunities to increase brand awareness for minimal spend.


We know – another day, another marketing acronym. But once you’ve learned about SEM and become a wizard at SEO, you’ll need to do some great CRM in order to keep those new customers you’ve earned.

What is CRM? It stands for Customer Relationship Management, and it’s key to the success of your small business. The technical definition?

“Customer relationship management (CRM) is a model for managing a company’s interactions with current and future customers. It involves using technology to organize, automate, and synchronize sales, marketing, customer service, and technical support.” (Wikipedia)



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