Word of Mouth Advocate

Your loyal satisfied customers are the ones that help keep you in business through their return visits and customer referrals. For that reason, they should also be your biggest brand advocates. With the right strategy, you can turn your most loyal customers into your top social influencers.

The satisfied customer is like a secret weapon in your marketing campaign. Once they’ve agreed to be a brand advocate, you suddenly have a train of word of mouth advertising that can generate you more leads than any of your other advertising campaigns. In fact, 80 percent of people are likely to use word of mouth to influence their purchasing decisions. Leveraging satisfied customers allows you to spread the good word about your brand in a way that your customer base can relate.

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customer_experience

Whether online or offline, a customer’s first time experience with your business is incredibly important and has a very large impact on the likelihood that they return again.

On average, loyal customers are worth up to 10 times as much as their first purchase. (White House Office of Consumer Affairs)

So how can you ensure that wherever new customers discover your business they get the first time experience they deserve and that will keep them coming back? Just follow these five techniques and you’ll own your customers’ first time experience.

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Google Glass

Everyone knows that in order to make an omelet, you have to crack a few eggs. Apparently that old adage is core to Google’s development strategy, according to a company representative speaking about Google Glass at SXSW.

According to Mashable, Astro Teller, head of the Google X division from whence Glass came, told the crowd “if you want to make a ton of progress, you have to make a ton of mistakes.” He was referring, of course, to the somewhat bumpy ride that Google Glass has had since its introduction.

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