Google's Iam.Soy website header

You might remember back in January this year we talked about the release of hundreds of new generic top-level domains. These included specific brand names like .NIKE, .APPLE, and .AMEX, as well as more generic terms like .GURU, .COMPANY, and .SHOP. While small business owners and individuals were excited about this at the time, it’s been awhile since there was any news on the gTLD front – until yesterday.

If you follow Google’s business blog, or spent any time on Twitter yesterday, you no doubt heard about the launch of Google’s first new top-level domain in the United States: .SOY

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Users often ask if a custom domain name is a necessity for a business or group and the answer is always yes. A custom domain name can provide you with more than just a vanity name, it increases name recognition, providing branding for your business or group once you pick a memorable domain name.  A good domain name that uses your business name is an important part of how to get your website found online and can help your site rise above your local competition.

Need more reasons why you should invest in a custom domain name?

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