For today’s post in our series on creating community around your business, we’ll turn to Webs’ Head of Marketing, Rochelle, to hear about her first-hand experience with a local charitable organization.

It can be really difficult to think of new ways to create community around your small business–especially when you have your hands full with so many other tasks and demands.  One of the most effective community-creating strategies I’ve seen in action is in-kind donations: donating your business’s services or goods to other organizations (specifically non-profits) that can benefit from them.

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During the month of August, we’ll be talking about how you can help your small business succeed by creating community around your brand. One way to do this is by getting know your audience well, and celebrating them in your marketing efforts.

A great example of this tactic is YouTube’s declaration of Geek Week, which began August 4th and goes through the 10th. YouTube knows that a huge part of their user base is made up of self-declared geeks, and they are rewarding their loyalty by celebrating “geek culture” all week long:

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