Optimizely Homepage

As a Webs user, you’ve probably experimented in the site builder with different images, different calls to action, or even different button colors  on your website.

How do you usually decide which option is best or appeals to your customers the most?

Do you do user testing, ask friends, or just go by your own gut feeling?  Wouldn’t it be great if there was a tool to help you discover what site designs and images resonate with your customers the most and then provide you with the testing data to provide it?

READ MORE

We’re halfway through the week people, which means it’s time for another edition of Example Site Wednesday.

Today’s site is from a technology support company in Las Vegas, Nevada called Technician Platoon. What stands out most about this site is how well this Webs user has employed layout and organization to convey a good deal of information in an effective way.

We’ve talked before about how imagery can be very important on a website to create visual interest. The exception to that rule, however, is the company whose industry does not lend itself to good imagery. The options in that situation always seem to come down to a site packed with unattractive or irrelevant images, or a small business website that is essentially just a Word document hosted online.

READ MORE

There are lots of articles on the web about the affect that certain colors can have on a website, or how to use color effectively in your branding. But have you ever thought about creating a black and white website?

Today’s example site, the portfolio of performing artist (and Webs user) Róisín Monaghan, uses this technique beautifully to create an elegant look and feel that serves her subject matter well.

One advantage of a mostly black and white website is that it clears out the clutter and allows other design elements to take center stage.

READ MORE

STYLE SWITCHER

Layout Style

Header Style

Accent Color