Brand Personality Chart

Earlier this month Sarah talked about how to name a business.  After you’ve carved out a name for your business, you should think about defining more of your corporate identity. After all, it makes a lot of sense to have a holistic business identity that encompasses your business name, brand, logo, and design aesthetic. Your corporate identity should carry a consistent message across mediums – from digital to print and back again. A fundamental aspect of this business identity is its brand personality.

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