In last week’s example site post, we looked at the practice of displaying clients’ logos as a way to lend credibility to your business and services. But what if your business doesn’t service other companies? That’s where testimonials and reviews come in.
These types of ‘credibility indicators’ are a great way to increase conversions via your website — however you define a conversion. This may mean purchasing an item, signing up for a service, making a reservation, or sending you an inquiry.