Happy Example Site Wednesday! This Wednesday we are bringing to you a delectable website that features a successful family oriented business that strives to make the world a beautiful place with each creation. Boogiebabys makes personalized hand-crafted, wedding cake toppers, decorative figurines, wall letters, name plaques and keepsake decorative greeting cards.

The site owner does a great job of providing clear information on the services the website offers and the quality of materials utilized to create their products.  Additionally the website offers special promotions,  FAQ’s page and much more.  Attention to such little details is what helps to enhance the overall website visitor experience.  Looking to improve your website experience?


This week we would like to showcase a website with clear calls to action: Building Repair Cost Consulting (BRCC).  Site owners also took into consideration a lot of design elements to ensure their website provides a simple way for visitors to browse.  Check it out for yourself:

Looking over this website, there is just a small suggestion we would like to offer to the owner of BRCC — try putting more emphasis on the benefits your services provide.  Adding benefit focused copy will answer the vital question all visitors seek: “What’s in it for me”.  Here are some suggestions on the type of statements BRCC could emphasize:

  • “With BRCC, you will not have to worry about overpaying contractors.”
  • “Using BRCC you will gain a piece of mind when it comes to major renovations”.

Looking to add benefits focused copy to your website? Here are a few tips you can utilize:

Regardless of the purpose of your website, you always want your website visitors to stick around and perform specific actions. These actions can vary from being something simple as viewing your online portfolio, discovering your product offering, signing up to receive regular email updates or making a purchase.

While website design and good layout can get the visitors to stay on your website and browse around, it doesn’t mean that they’ll click or purchase. This is where a good call to action comes in.

What is a call to action?

According to BusinessDictionary.com, call to action is a set words that urge the reader, listener, or viewer of a sales promotion message to take an immediate action, such as “Write Now,” “Call Now,” or (on Internet) “Click Here.”

When it comes to a good call to action, every element matters and has impact contributing to your website’s conversion rates. Here are some things to consider and test when it comes to Call to Action treatments:

  • Is it a link or a button?
  • Look of the button
  • Size of the text
  • Placement on your website page
  • Colors used


Layout Style

Header Style

Accent Color