Work Station Vector

Yesterday, I attended the webinar Everybody Writes, sponsored by Marketo and given by Ann Handley from Marketing Profs.

If you couldn’t guess by the title, Everybody Writes was a webinar focused on content marketing. Handley has recently written a book on the subject and decided to share her knowledge with the Marketo community.

I received so much great information from the session that I decided to share a brief summary of the webinar with you all so you can take some tips back to your own content marketing strategies!

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The “About Us” section of your website should provide in-depth information about yourself, the website creator, and the purpose of your small business (if applicable). According to SmashingMagazine.com, “the about me page is one of the most overlooked pages in development, but highest ranked page on many websites”.

Since this page gets so much online visibility, it is important to utilize it to its full potential. Let’s start by first identifying why a site visitor might come to your about us page:

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Yesterday we asked our Facebook fans what they think are the top elements, building blocks, which make up a good website. Results show that a large portion of Webs users believe that a good design makes a good website.

Today, let’s dive into some of these elements a bit more to see how they can contribute to helping you make a good website.

Design

Design is a very vague word as it encompasses all the visual elements used on your website. Items such as the theme you use, font(s), logo, colors and layout contribute to your overall website design. Here are few items you should consider when working on your website design:
    — Theme — The theme or template you choose for your website should be consistent throughout all your pages. It should reflect the style and image you want to project on the web. Good themes are focused, understandable and apparent.
    — Fonts — The style of lettering you utilize on your website should be easy to read not only for you but for your intended target audience. For example, if your website is geared towards the older generation, try to select fonts that might be slightly larger and easier to read. There is a whole science behind choosing the right font for your website. Check-out the following article by Derek Halpern if you would like to learn more: What’s the best font for your site? (The psychology of fonts)
    — Logo — Your website logo and name are usually the first thing visitors notice. So, it’s important to create one that portrays what you stand for, is easy to remember and can be easily ported. Meaning your logo can be used both on the web and in print mediums. Here’s a few website logo design tips.
    — Colors — The colors you use on your website also make a huge impact on how it is perceived. According to KISSmetrics, 93% of a consumer’s decision making process comes from visual appearance and 85% comes from color. Colors have the ability to evoke an emotional response. When selecting colors for your website, try to think about the goal of your website and whom you wish to target. Discover Basic Color Scheming and How Do Colors Affect Purchases?

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STYLE SWITCHER

Layout Style

Header Style

Accent Color