If you’ve spent any time on this and other blogs related to small business marketing, you’ve probably run across the term “content marketing” more than a few times. And while content marketing as a strategy is quickly gaining popularity in the industry, some people are still not quite sure what it means. In a series we’re starting today, we’ll see if we can help with that.

Content Marketing Institute (yes, that really exists), offers the following definition:


Surprise! You are now the proud owner of a newly-redesigned LinkedIn Company Page. (Assuming that your company already had a LinkedIn presence, since you’re a savvy social marketer.)

While this is exciting news – especially since the networking site previewed the new pages in August for a few top brands – some marketers were caught off guard by the change. Whether you were unplugged from your RSS feeds for a day or two, or neglected to log into your profile last week, your page may look somewhat odd at the moment.



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