content1

If you’ve spent any time on this and other blogs related to small business marketing, you’ve probably run across the term “content marketing” more than a few times. And while content marketing as a strategy is quickly gaining popularity in the industry, some people are still not quite sure what it means. In a series we’re starting today, we’ll see if we can help with that.

Content Marketing Institute (yes, that really exists), offers the following definition:

READ MORE

Surprise! You are now the proud owner of a newly-redesigned LinkedIn Company Page. (Assuming that your company already had a LinkedIn presence, since you’re a savvy social marketer.)

While this is exciting news – especially since the networking site previewed the new pages in August for a few top brands – some marketers were caught off guard by the change. Whether you were unplugged from your RSS feeds for a day or two, or neglected to log into your profile last week, your page may look somewhat odd at the moment.

READ MORE

STYLE SWITCHER

Layout Style

Header Style

Accent Color