Common Grammar Errors

Have you ever posted a link on Facebook to a great article that you spent hours writing, only to have the comments devolve into a debate about your word usage? If not, consider yourself lucky.

The thing about being a social media or content marketer is that when we make mistakes, we make them in front of the entire Internet. And if there’s one thing that people love to do online, it’s call people out. While a certain amount of trolling can (and should) be expected by successful content producers, the problem occurs when those mistakes overshadow the otherwise excellent content you’re putting out there.

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driving website traffic icons

If you run a business with an online presence, your success is likely limited by the traffic your website generates and the leads you acquire. And while driving traffic to your web pages isn’t always easy, there are a number of tools and resources available to you. You simply need to know how and when to use them for optimal results.

While there used to be a time when you could separate yourself from the competition by simply paying a little extra to develop an aesthetically pleasing website, that’s no longer the case. Having a sleek, well-designed website is pretty much the norm for competitive small businesses these days. It takes much more than good-looking pages; you have to attract the right traffic to them. You have to be capable of weeding through irrelevant traffic to find potential customers that will actually be interested in what you have to offer. Typically, you can accomplish this by focusing on five important areas:

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Computer Jester Vector

On April 1st, it seems no one can be trusted.

Your favorite brands, your prankster friend, and even your beloved grandpa love to participate in the day known as April Fools’ Day.

So while on every other day you can rely on social media and your inbox to get your breaking news or special promotions, today we realize you may need to take a second and scratch your head before trusting the messages flooding your feeds.

To relieve you of some of the trickery today, here is some truth – your content marketing campaigns and email marketing strategy will benefit from participating in this holiday hubbub (which is currently a trending topic on Twitter).

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Bullseye - Content Marketing Mission Statement

Looking to get started (or start fresh) in content marketing for your small business? You’re in luck – we picked up some great tips at Social Media Examiner’s recent Social Media Marketing World conference and we’re dying to share!

The first session we attended was with content marketing expert Joe Pulizzi. One of the takeaways we most wanted to share with you from the presentation is the idea of creating a content marketing mission statement.

Long before you create a blog, brainstorm topics, or write your first blog post, it’s critical to make sure that you (and anyone else who will contribute) know exactly what it is you’re setting out to do. If you aren’t sure, how can your audience be?

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Crave Infographics Screenshot

It is often said that content marketing is strengthened by a visual, or that an image will have more engagement versus a text update on social media.

But, have you ever thought about the science behind as to why this is true?

AdWeek shared 13 scientific facts for what makes infographics so desirable to a user for consumption of information, and (indirectly) why you should consider using them more in your content marketing strategy.

And hey! You’re in luck.
This article will tell you why your brain loves infographics WITH an infographic!

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Content Marketing Institute Report Cover Screenshot

We are still early on in 2015, which means it is just as good a time as any to assess your current business practices and make goals for how to enhance your strategy throughout the year.

Thanks to Content Marketing Institute (CMI) and Rainmaker Platform by Copyblogger media, we’re able to provide some insight on what small business marketers, like you, are looking to improve for one of the most essential tactics in a modern marketing strategy: Content Marketing.

The following summary comes from CMI’s annual content marketing research, focusing on how the practices of small business marketers in the business-to-business (B2B) space have changed over the last year.

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Lead generation ideas

Online marketing is a whole arena encompassing many effective forms of promotion. At every turn you come face to face with a new development, strategy, or platform. Keeping up with this world of digital marketing may sound daunting at first, but having spot-on information about the different ways of generating leads online certainly makes it easier.

Just like the inner workings of businesses differ according to their industry, so too do their online marketing efforts. Knowing how to navigate the different techniques and what to focus on is the root of the strategy. What works for a retail company does not necessarily work for a marketing firm. To help you identify what is out there and what works for your business, I’ve compiled a list of effective methods of generating leads online. Diving into the “what,” “how,” and “why” will give you a better understanding of the different techniques available to attract valuable customers.

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Top posts on LinkedIn Pulse

We could go on and on about how important content marketing is to any small business marketing plan (and we have). Not only is it a great way to establish yourself/your brand as a thought leader in your industry, it’s also a very effective SEO strategy for boosting your rank on search engines. One of the big reasons content marketing is great for SEO is that it creates links back to your website from other places – social media, other people writing and referencing you, etc. These inbound links from other domains are very valuable for signaling to Google that your website is legitimate and important.

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Work Station Vector

Yesterday, I attended the webinar Everybody Writes, sponsored by Marketo and given by Ann Handley from Marketing Profs.

If you couldn’t guess by the title, Everybody Writes was a webinar focused on content marketing. Handley has recently written a book on the subject and decided to share her knowledge with the Marketo community.

I received so much great information from the session that I decided to share a brief summary of the webinar with you all so you can take some tips back to your own content marketing strategies!

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Many Browser Windows

Often we find ourselves discussing how small business owners and entrepreneurs can be more productive. Does this mean we are trying to imply that these professionals have difficulty with time management?

No way!

We just understand that time is a limited resource, and that a few productivity hacks are appreciated when trying to tackle a busy day.

Today we thought we would focus on one of the most time-consuming facets of a business: content curation. To have an impactful content market strategy, you must be up to date on all of the latest news in your industry. This way, when updating your small business blog or posting timely content to social media, you are providing engaging, share-worthy content to your consumers.

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