By now, you know all about the benefits of content marketing for your small business – improved search ranking, increased social media engagement, better brand awareness, lead generation, etc. And, knowing all this, you are no doubt creating lots of high-quality, relevant content for your audience on a regular basis. But the problem is, […]

What do you have in common with Richard Branson and President Barack Obama? Soon you’ll all be blogging and posting content on LinkedIn’s publishing platform! That’s the idea, anyway. Since the late 2012, when LinkedIn introduced its publishing platform (which you might know as LinkedIn Influencers, LinkedIn Today, or Pulse), regular users like you and me have been […]

If you’ve spent any time on this and other blogs related to small business marketing, you’ve probably run across the term “content marketing” more than a few times. And while content marketing as a strategy is quickly gaining popularity in the industry, some people are still not quite sure what it means. In a series […]

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