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When LinkedIn recently released its fourth quarter numbers, the professional-leaning social network reported having added 18 million new members over the preceding three-month period. That puts the platform up from 259 members to 277 (Mashable).

With numbers like that, you have to ask yourself: am I using LinkedIn to the fullest to promote my small business?

One great way small business owners and marketers can take advantage of this platform is through Showcase Pages. For our purposes here today, we’ll assume you already have a LinkedIn Company Page (if you don’t, you should make one, and then check out their 10 Best of 2013 for inspiration).

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