This week’s Example Site Wednesday comes from a beautiful website dedicated to selling adorable duct tape bows to raise money for a cancer charity foundation, Bows for Hope. This website provides an excellent example of how a simplistic homepage can help you capitalize on your unique web traffic.

“Everything should be made as simple as possible, but not one bit simpler.”

-Albert Einstein

Bows For Hope is an organization started by Lauren Chelenza, a 13 year old, who was diagnosed with Osteosarcoma (bone cancer) in 2009. She sells bows made of duct tape that come in many creative designs for $1.50, and all proceeds are donated to the Mattie Miracle Cancer Foundation. Lauren first started out selling her bows in school, and to date she has raised thousands of dollars for her cause.

Within seconds of visiting Bows For Hope, you are greeted with an warm angelic design that directs you to the main content of the site. The content is straight forward and allows visitors to comprehend the objective of the site instantly. Right below the main paragraph is a ‘Call to Action’ message that is a personal statement directly from the founder of the site.

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