If you’re looking for a great way to expose your local community to your small business, one way to go is to leverage the fame of a local celebrity. It doesn’t take a marketing genius to know that people place a higher value on the opinion of a celebrity than they do on the rest of us regular people. Wheaties doesn’t pay athletes millions for endorsements just for fun, after all. But since you (I’m guessing) don’t have Wheaties money to spend on celebrity endorsements, you’ll have to get a little craftier and maybe think a little smaller.

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