This week we would like to showcase a website with clear calls to action: Building Repair Cost Consulting (BRCC). Site owners also took into consideration a lot of design elements to ensure their website provides a simple way for visitors to browse. Check it out for yourself:
Looking over this website, there is just a small suggestion we would like to offer to the owner of BRCC — try putting more emphasis on the benefits your services provide. Adding benefit focused copy will answer the vital question all visitors seek: “What’s in it for me”. Here are some suggestions on the type of statements BRCC could emphasize:
- “With BRCC, you will not have to worry about overpaying contractors.”
- “Using BRCC you will gain a piece of mind when it comes to major renovations”.
Looking to add benefits focused copy to your website? Here are a few tips you can utilize: