Webs Facebook Cover Photo CTA

Facebook gave small business owners an unexpected early holiday gift yesterday, December 11th – new CTA buttons for business Facebook pages! Calls to action (CTAs) are an incredibly important – but often forgotten – part of the design of any piece of marketing. How are you supposed to get your potential customers to take the action you want if you don’t tell them what it is?

CTAs typically show up most in outbound marketing pieces like emails and online ads, but savvy business owners know that it’s also key to have highly-visible calls to action on their websites. The online viewer is fickle and easily distracted, so it’s imperative that they know immediately what they’re supposed to do while you have their attention.

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The following information was presented during our last webinar as a guide to help website owners  take their site to the next level. Webinar was intended to be a quick 30 minute guide to provide simple to follow tips from the Webs pros regarding the top 6 key elements that make up a good website.

Key Elements covered:

  1. Good Visual Design— Design is an all encompassing word for all the visuals elements of your website — logo, font(s), white space, theme/template, layout and colors.
    Using a theme that relates to the topic of your website can help to keep you/your content on track. When it comes to design it is important to remember to use white space and think about color usage and meaning.
  2. Content— The key to a good website is providing relevant content that your readers want.  Content should answer the question “what’s in it for me?”
  3. Navigation— Navigation is the “GPS” of your website. Navigation or Nav Bars are the buttons that get your visitors where they need to go to get information or do certain things. Usually this bar is along the top, as we in this one, or along the left side of the site.Should be simple to use and uncluttered. It is always a good idea to group like pages under the same topic to streamline navigation.
  4. Call to Action — The Call to Action is a set of words that urge your website visitors to take an immediate action on your website.  There is no magic formula to a good Call to Action. The key is to continuously test what works best for your website and your audience. Test the placement, size and color of these…make sure you use actionable words.
  5. Credibility — A good website instills trust from visitors. Good website design takes this into consideration by incorporating items that help identify that you are a legitimate resource. One way you can do so is by utilizing
    verified links, clearly stating your identity and contact info,  good grammar and employing social proof.
  6. Mobile site — More and more people are looking at your site from a mobile phone or web enabled device. It seems like anything with a screen and a microchip in it is capable of getting on the internet these days. Make sure your site is viewable on a mobile internet enabled device. Quick note: Webs websites are automatically converted into a mobile friendly site when you build it.

Webinar also covered 5 mistakes that could spell disaster for a website:

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