Brand name compilation

Naming your business can be one of the most challenging pieces of launching a business. There is so much equity tied up in a name, how it correlates with your logo, and the emotions and connotations it stimulates from its audience. One can easily fall down the rabbit hole while trying to pick the perfect name.

Fortunately, we’re here to help! There are a few tried-and-true tips to narrow your search and come up with a long-standing name for your business. While many of you already have a business name, you may be considering a rebrand or renaming, and these tips apply to you, too.


10 Step Business Plan Infographic Screenshot

All entrepreneurs start out with a vision; a vision for a fantastically successful business that makes a difference.

But to make that vision a reality, having a clear business plan to reach your goals is essential.

To help you, Washington State University created an infographic that guides you through creating the perfect plan for your business.

The graphic outlines key questions to ask yourself before searching for investors, applying for business loans, or trying to improve your existing business.


Business charts and graphs

We’ve talked before here on the blog about how to address a planned price increase with your customers. But what about the rate hikes that weren’t your idea?

This comes to mind as Washington, DC prepares to implement a controversial new sales tax on wellness-related businesses in the District. The so-called “Yoga Tax” will add 5.75% sales tax onto the fees for businesses like gyms, yoga studios, tanning salons, and water delivery services starting October 1st, 2014. This, understandably, has business owners in DC concerned. Supporters of the new tax are quick to point out that DC is also lowering business income taxes at the same time, suggesting that what business owners may lose in memberships, they will make up for in tax savings.



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